Tag Archives: engaging consumers

Webinar Presentation: Communicating Sustainability Practices with Impact + Integrity

Posted on 07/29/2010 by

I coordinated and presented in another webinar for the Food Trade Sustainability Leadership Association, focused on “Communicating Sustainability Practices with Impact and Integrity.” The speakers were excellent and do fantastic work. Presentations can be downloaded at FTSLA’s website. Summary and … Continue reading →

Posted in Agriculture & Food, Communications/PR & Marketing, Corporate Social Responsibility (CSR) & Sustainability Strategy, Writing & Presentations | Tagged , , , | Leave a comment

Interview: Social Responsibility in Food/Consumer Products Industry

Posted on 05/11/2010 by

JWT Intelligence recently interviewed me, focusing on social responsibility and sustainability in the food and consumer product industries. Jessica Vaughn did a *terrific* job on the piece, which is posted here. Some excerpts are below as well. You told Time … Continue reading →

Posted in Corporate Social Responsibility (CSR) & Sustainability Strategy, Freelance Work & Media Placements | Tagged | 1 Comment

GreenBiz Article: Moving Green Consumer Purchasing From ‘Me’ to ‘We.’

Posted on 11/24/2009 by

My latest post for GreenBiz is “Moving Green Consumer Purchasing From ‘Me’ to ‘We.’ ” It focuses on addressing the need to engage consumers in purchasing green products and services that don’t just benefit the consumer, moving us past limited, … Continue reading →

Posted in Communications/PR & Marketing, Corporate Social Responsibility (CSR) & Sustainability Strategy, Writing & Presentations | Tagged | Leave a comment

GreenBiz Article: Engaging Consumers to Green Up Their Act

Posted on 09/15/2009 by

My latest GreenBiz article is Engaging Consumers to Green Up Their Act.  The text below. Engaging Consumers to Green Up Their Act Melissa Schweisguth, for GreenBiz, 9/15/09 Research firms are releasing reports on green consumer trends with increasing frequency, helping businesses … Continue reading →

Posted in Communications/PR & Marketing, Corporate Social Responsibility (CSR) & Sustainability Strategy, Writing & Presentations | Tagged , | Leave a comment