Selected Professional Work: Writing, Presentations, Communications, Marketing
- 1. Corporate Social Responsibility/Sustainability Communications & Materials
- 2. Marketing Communications & Materials
- 3. Articles, Professional Audience
- 4. Presentations
1. Writing: Corporate Social Responsibility Communications
(Also handled creative/design direction and project management for DAGOBA & Hershey)
- DAGOBA Full Circle Sustainability brochure (Also developed concept, branding and strategy, and managed implementation)
- Hershey Corporate Social Responsibility (CSR) Website
- Hershey CSR Brochure and Booklet
- Hershey CSR video
- Hershey Carbon Disclosure Project Response (2009)
- Standing Stone Brewing Company sustainability website pages
2. Writing: Marketing Communications and Packaging
(Also handled creative/design direction and project management for DAGOBA & Hershey)
- DAGOBA Press Kit (also did booklet layout) (zip file)
- DAGOBA product line brochure
- DAGOBA Chocolate bar labels (Worked on all packaging, more samples available)
- DAGOBA Classic Chocolate Bar Ad (also did design)
- DAGOBA Single Origin Chocolate Bar Ad (also did design)
- DAGOBA Consumer and Retailer FAQ
- Standing Stone Brewing Co. website: About, Restaurant, blog (as maschweisguth1, and some as standingstonebrewing and larrychase)
- Village Farm website redesign, content and blog
3. Writing: Articles (Full Archives)
Socially Responsible Business & Sustainable/Organic Agriculture (professional audience)
- Cultivating Revolution: Public Domain, Farmer-Direct Seed. In Good Tilth, January/February 2012 (co-written with Steve Peters)
- Growing a More Sustainable Food Trade, Organically. CCOF Magazine, Spring 2011.
- Responsible Packaging: Organic Industry Collaboration Leads the Way. Organic Processing Magazine, March/April 2011.
- Building Sustainability Leadership From Organic Practices, The Organic Report, 9/10
- Ten Must-Answer Questions When Mulling Third-Party Certification, GreenBiz, 8/30/10
- CSR Reports: Absolutely Radical or Relatively Transparent?, GreenBiz, 7/9/09
4. Presentations & Teaching (Full Archives)
Socially Responsible & Sustainable Business
- Farm Marketing Class: Class 1, Class 2 (11/2011, OSU Extension Small Farms program)
- International Fair Labor & Ethical Trade. (Organicology Conference, 2/10/11)
- Measuring the Environmental Impact of Food Products. (Sustainable Foods Summit, 1/18/11)
- Supplier Sustainability: Standards, Code of Conduct & Purchasing Guidelines. (FTSLA Webinar, 1/20/11)
- Sustainability Measurement & Reporting: Business Case, Guidance & Best Practice Examples (Expo East/ATO, 10/10)
Chocolate
- Chocolate Unlocking the Mystery from Bean to Bar (Oregon Chocolate Festival, 3/11)
- Presentation for adults (18 MB)
- Presentation for children and families (18 MB PDF)
- Behind the Label: Certifications and Chocolate (Southern Oregon Chocolate Alliance, 2010) (9.5 MB PDF)
To see more of the above, consumer-oriented articles and media relations work (to be added), view my Full Archives
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