Portfolio (marketing & sustainability)

Selected Professional Work (Samples available by request)

• 1. Corporate Social Responsibility and Sustainability: Materials
• 2. Corporate Social Responsibility and Sustainability: Presentations and Trainings
• 3. Marketing: Communications & Materials
• 4. Articles: Professional Audience

1. Corporate Social Responsibility (CSR) and Sustainability Materials

(Also handled creative/design direction and project management for DAGOBA & Hershey)

• DAGOBA Organic Chocolate Full Circle Sustainability Program Booklet (Also developed concept, branding and strategy, and led implementation)
• The Hershey Company Corporate Social Responsibility (CSR) Website
• Hershey CSR Brochure and Book
• Hershey CSR video
• Hershey Company Carbon Disclosure Response (2009)

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2. Corporate Social Responsibility and Sustainability Presentations and Trainings

• International Fair Labor & Ethical Trade. (Organicology Conference, 2/10/11)
• Measuring the Environmental Impact of Food Products. (Sustainable Foods Summit, 1/18/11)
• Sustainable Supply Chains (social, environmental, economic). (FTSLA/SFTA Webinar, 1/20/11)
• Sustainability Measurement and Reporting: Tips & Tools (Natural Products Expo East 10/2010)

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2. Marketing Communications, Packaging and Training

(Did all copywriting and handled creative direction and project management)

• DAGOBA Organic Chocolate Press Kit
• DAGOBA Complete Offerings: Full Product Line Brochure
• DAGOBA Chocolate 2oz Bar Labels (Worked on all packaging, more samples available)
• DAGOBA Ad Classic Bars (also did design)
• DAGOBA Ad Single Origin Bars (also did design)
• Village Farm website redesign, content and blog
• Farm Marketing Class: OSU Extension Small Farms program (November 2011)

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4. Writing: Articles (Full Archives including general audience/consumer)

Socially Responsible Business & Sustainable/Organic Agriculture (professional audience)

• Growing a More Sustainable Food Trade, Organically. CCOF Magazine, Spring 2011.
• Sowing the Seeds of a Sustainable Food Trade. GreenBiz, 3/11/2011
• Small Companies Offer Big Sustainability Lessons. GreenBiz, 10/27/2010.
• Building Sustainability Leadership From Organic Practices, The Organic Report, 9/2010
• Ten Must-Answer Questions When Mulling Third-Party Certification, GreenBiz, 8/30/2010
• Ten Tips for Shopping in the Certification Marketplace. GreenBiz, 7/14/2010.
• Getting Real About Measurement: How to Size Up the Triple Bottom Line. GreenBiz, 1/26/2010
• Using Sustainability Labels to Drive Performance Improvement. GreenBiz, 10/28/2009.
• CSR Reports: Absolutely Radical or Relatively Transparent?, GreenBiz, 7/9/09

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5. Presentations, General Audience

Chocolate

• Chocolate Unlocking the Mystery from Bean to Bar (Oregon Chocolate Festival, 3/11)
  • Presentation for adults (18 MB)
  • Presentation for children and families (18 MB PDF)
• Behind the Label: Certifications and Chocolate (Southern Oregon Chocolate Alliance, 2010) (9.5 MB PDF)

To see more of the above, consumer-oriented articles and media relations work view my Full Archives

 

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