Category Archives: Communications/PR & Marketing

GreenBiz Article: Moving Green Consumer Purchasing From ‘Me’ to ‘We.’

My latest post for GreenBiz is “Moving Green Consumer Purchasing From ‘Me’ to ‘We.’ ” It focuses on addressing the need to engage consumers in purchasing green products and services that don’t just benefit the consumer, moving us past limited, … Continue reading

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Conference Presentations: Natural Products Expo East 2009

I recently gave three presentations at Natural Products Expo East for the Food Trade Sustainability Leadership Association (FTSLA), along with others who are doing some great work to advance sustainable organic farming and socially responsible business practices. The presentations are … Continue reading

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GreenBiz Article: Engaging Consumers to Green Up Their Act

My latest GreenBiz article is Engaging Consumers to Green Up Their Act.  The text below. Engaging Consumers to Green Up Their Act Melissa Schweisguth, for GreenBiz, 9/15/09 Research firms are releasing reports on green consumer trends with increasing frequency, helping businesses … Continue reading

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Client Media: Standing Stone Brewing Co Employee Bike Program

High-integrity social responsibility initiatives naturally garner great recognition. Case in point: I recently did media work for Standing Stone Brewing Company in Ashland, OR. They’re dedicated to leading the way in socially responsible business and launched a program giving free … Continue reading

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GreenBiz Article: CSR Reports: Absolutely Radical or Relatively Transparent?

I’ve started writing for GreenBiz, the leading media outlet for the green business sector. My first piece, “CSR Reports: Absolutely Radical or Relatively Transparent?,” is focused on deconstructing the numbers game behind corporate responsibility reports. CSR Reports: Absolutely Radical or … Continue reading

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Conference Presentation: Communicating the Benefits of Sustainable Business Practices

I recently presented at the Organic Summit, on a panel focused on “Measuring and Communicating Organic Benefits.” You can download my presentation here and find more information on the conference agenda here. The basic focus of the panel was to … Continue reading

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