Conference Presentation: Responsible Packaging, FTC Green Guides & Greenwash

Pangea's soap packaging uses seed-embedded paper which can be planted, yielding new plants and zero waste

On behalf of the Food Trade Sustainability Leadership Association, I presented that the Responsible Packaging Forum at Natural Products Expo West. The focus was “FTC Environmental Marketing Guidelines and Responsible Packaging Principles.”

My presentation focused on ensuring claims about sustainable packaging attributes are honest – aligned with the FTC’s Green Guides while avoiding greenwash.  My slides can be accessed here. The rest of the presentations are available on FTSLA’s website presentation page under the “packaging” category.

Details on the session


This session will help you understand and apply the key principles of responsible packaging, and the FTC’s updated Green Guides, which govern environmental marketing claims, including those related to packaging. Industry experts and experienced peers will review key concepts and issues, share insightful guidance and offer case studies of successful packaging development and communications efforts.

You’ll learn how to incorporate responsible packaging principles from sourcing through end of initial use, and craft honest communications that help differentiate and recognize your efforts, and engage end users in positive actions to close the loop.


  • Michael Besancon, Whole Foods Market
  • Chad Smith, Earthbound Farm
  • Jyoti Stephens, Nature’s Path Foods
  • Tom Wright, Sustainable Bizness Practices
  • Melissa Schweisguth, FTSLA

This entry was posted in Agriculture & Food, Communications/PR & Marketing, Writing & Presentations and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s