Socially Responsible & Sustainable Sourcing and Business
- Developing ethical sourcing practices
- Evaluating and choosing certifications and standards
- Assessing supply chain sustainability
- Strategic planning: issues identification and prioritization, action plans
- Performance tracking and metrics
- Benchmarking and issues analysis
- Business case development
Writing & Editing
- Research and reports, with a focus on cacao, agriculture, certifications, ethical/sustainable sourcing, and sustainable supply chains
- Presentations on chocolate and cacao from bean to bar (including guided tastings), sustainability performance measurement and management, and communications
- Articles for general to professional audiences, focused on above topics, and sustainable business and lifestyles
- Copywriting: taglines, collateral, website, social media, blogs, packaging FAQs, press releases, sales and marketing communications, etc., with a focus on small-scale farms and values-driven food companies
Communications
- Press release writing
- Media outreach strategy and planning
- Press list development
- Press kit and materials development
Marketing
- Strategic Planning
- Competitive analysis
- Marketing Communications consulting and implementation (see Writing & Media/Communications above)
Technology skills
MS Word, Excel, Power Point & Publisher; Adobe Illustrator, Pagemaker & Photoshop; Webinar, E-mail campaign/contact database platforms (Constant Contact, MailChimp), WordPress, CMS platforms (Joomla, Plone), Dreamweaver, Basic HTML, E-commerce platforms, Photography, Social Media platforms
Representative clients: Ashland Green Business, Chocolate Marketing, Family Farmer Seed Co-op, Standing Stone Brewing Co., Sustainable Supply Consulting. Pro bono: Ashland-Talent Growers CSA, Village Farm
Download Full Resume
